This is where Kevin thinks out loud about the things he spends his professional life on: the marketing operating stack, what it actually costs to modernize martech and data at enterprise scale, and what 20 years of building and rebuilding B2B technology marketing infrastructure has taught him about what works and what does not.
New pieces published roughly monthly. Subscribe to the RSS feed if that's a thing you still do.
Most recent
May 25, 2026 · 7 min read
Forrester's AI CMO framing is the right destination. The work of getting there, down in the architecture and the data, is being badly underestimated.
Read piece: The AI marketing stack is not a slide deck. Here's what it actually takes to operate.April 15, 2026 · 6 min read
The most consequential marketing technology decision of 2026: which parts of the AI stack to buy, which to build, and which to deprecate. Most get it wrong.
Read piece: Built, not bought: a decision framework for the enterprise AI marketing stackMarch 10, 2026 · 8 min read
Five years ago: no brand, no traffic, no team. Eighteen months later: 11.9M annual visits. Here's what worked, what didn't, and what I'd do differently.
Read piece: What I learned building Kyndryl marketing from zeroFebruary 20, 2026 · 5 min read
Organizations demand three things from whoever owns the marketing operating model. The pool that satisfies any one is small. The intersection is almost empty.
Read piece: Three pools, no pool: why the martech leadership crisis is structuralJanuary 15, 2026 · 6 min read
Running marketing for a $1 billion-plus public cloud portfolio teaches a CFO-grade fluency you can't develop running performance media at a startup.
Read piece: The IBM Cloud years: what scaling a $1B portfolio teaches you about marketing economics